This book will allow you to peer into the mind of a real engineering genius - Steve Wozniak. Founding member of apple computer and the entire personal computer industry. I would like to share an excerpt from his book that I found to be true in what I have personally observed in corporate America over the years. This is great advice for all young engineers, artists, inventors, entrepreneurs and points out some of the dangers of group-think and why "design by committee" could be fatal to your organization.
“[ ]... my advice has to do with what you do when you find yourself sitting there with ideas in your head and a desire to build them. But you’re young. You have no money. All you have is the stuff in your brain. And you think it’s good stuff, those ideas you have in your brain. Those ideas are what drive you, they’re all you think about. But there’s a big difference between just thinking about inventing something and doing it. So how do you do it? How do you actually set about changing the world?
Well, first you need to believe in yourself. Don’t waver. There will be people—and I’m talking about the vast majority of people, practically everybody you’ll ever meet—who just think in black-and-white terms. Most people see things the way the media sees them or the way their friends see them, and they think if they’re right, everyone else is wrong. So a new idea—a revolutionary new product or product feature—won’t be understandable to most people because they see things so black and white.
Maybe they don’t get it because they can’t imagine it, or maybe they don’t get it because someone else has already told them what’s useful or good, and what they heard doesn’t include your idea.
Don’t let these people bring you down. Remember that they’re just taking the point of view that matches whatever the popular cultural view of the moment is. They only know what they’re exposed to. It’s a type of prejudice, actually, a type of prejudice that is absolutely against the spirit of invention.
But the world isn’t black and white. It’s gray scale. As an inventor, you have to see things in gray scale. You need to be open. You can’t follow the crowd. Forget the crowd. And you need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would”
Engineers have an easier time than most people seeing and accepting the gray-scale nature of the world. That’s because they already live in a gray-scale world, knowing what it is to have a hunch or a vision about what can be, even though it doesn’t exist yet. Plus, they’re able to calculate solutions that have partial values—in between all and none.
The only way to come up with something new—something world-changing—is to think outside of the constraints everyone else has. You have to think outside of the artificial limits everyone else has already set. You have to live in the gray-scale world, not the black-and-white one, if you’re going to come up with something no one has thought of before.
Most inventors and engineers I’ve met are like me—they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone—best outside of corporate environments, best where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. “I don’t believe anything really revolutionary has ever been invented by committee. Because the committee would never agree on it!”
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